UP election: How BJP changes its narrative within 50 kms, from Hindutva to secularism

UP election: How BJP changes its narrative within 50 kms, from Hindutva to secularism




BJP






UP:Hardcore Hindutva, caste equations, and communal harmony — the BJP has separate, and disparate, narratives to woo voters of Noida, Dadri and Jewar assembly constituencies located within 50km of each other in Gautam Budh Nagar district.

These three are among 73 constituencies in western Uttar Pradesh that will vote on Saturday in the first of the seven-phase staggered elections in the state.

The BJP’s campaign is led by party chief Amit Shah, and Union ministers Rajnath Singh, Piyush Goyal and Mahesh Sharma, who represents Gautam Budh Nagar in Parliament. The party’s poll plank is development and demonetisation, but the rhetoric boils down to local issues and sentiments in the three seats close to the national capital.In Noida, party president Shah invoked the cow slaughter narrative for the majority Hindu electorate.He announced that a BJP government in the state, if the party wins the polls, will ban all unregulated slaughterhouses. Also, “anti-Romeo” squads will be set up to fight “Samajwadi Party goons” and “hang them upside down”.Power minister Goyal tried to woo voters belonging to the Vaishya or trader community of Noida. He drew a parallel between the BJP’s ideology and that of legendary Vaishya king, Agrasen.

He said traders have been the hardest hit by rising crime in the state under the Samajwadi Party government.

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