New Delhi: In yet another Global Honour for India’s first transgender pop band launched by Yashraj films, the band has been listed among 15 global...
New Delhi: In yet another Global Honour for India’s first transgender pop band launched by Yashraj films, the band has been listed among 15 global campaigns on the influential 'The Gunn Reports’ Cases for Creativity 2016', a round-up of the campaigns that have achieved the highest accolade in advertising, by winning both a Cannes Gold Lion for creativity and a Gold Effie award for effectiveness.
Cases for Creativity is an annual study by James Hurman, author and founder of innovation consultancy 'Previously Unavailable', and the campaigns picked as part of it represent the ultimate industry achievement – of being the most awarded new work within the advertising industry.
On the latest honour for the band, Head of Y-Films, Ashish Patil said,'the love that Y-Films has been receiving from the industry over the last year has been overwhelming but it is even more gratifying that our little 6-Pack Band and the LGBTQ community continue getting more respect and recognition in the mainstream.
The band has been a labour of love for us, and a big shout out to Shamir Tandon, for curating the band, and the Brooke Bond Red Label team, for supporting it! Here’s hoping that transgender equality becomes a reality in India someday… that would be a true achievement.
" It’s been over a year since Yash Raj Films’ youth studio, Y-Films, launched the 6-Pack Band, India’s first transgender pop band, and the accolades for it have not stopped flowing in.