Goibibo grabs 3.4 mn users within 10 days of mobile app launch


New Delhi : Within 10 days of its launch, 3.4 million users have hooked up with the online travel aggregator Goibibo's mobile app 'GoContacts'. GoContacts enables travellers to get connected on Goibibo app using their phone books.  A consumer, who has joined GoContacts and travels by booking on Goibibo, gets all his/her connections on the Go App to get gratified with GoCash+ bonus.
The same works in a reverse manner too. Each time any of the customer's contacts travels using Goibibo, then he/she is also gratified with GoCash+ bonus. In the next quarter, the company will expand the social network to its 'User generated Content pieces,' including Photo reviews, ratings, Questions and Answers. Ashish Kashyap, Founder & CEO, ibibo (Owner of Goibibo & redBus) said 'By launching GoContacts, we are further strengthening the network effects on Goibibo.

The 3. 4 Mn users who have got connected on Goibibo, is a testimony of the fact that we are on our way to create India's largest traveler's community. 'We believe that the combination of an engaged travel community combined with a reliable and trustworthy booking experience will further strengthen Goibibo. ' GoContact members will be able to see reviews, photos, questions and answers that have been generated by their social network contacts. Users will also be able to discover the destinations that their contacts have travelled to and accommodations that they would have used. The company is also building customise privacy settings, so as to enable the users to decide what they want to share and what they want to keep private.

In the quarter ending January to March 2016, 82 per cent of hotel bookings took place on goibibo mobile. This number was 70 per cent in the quarter ending October-December 2015. Sixty-three per cent of bookings took place from Android App, 14. 5 per cent from iOs and 4. 5 per cent from mobile web. Share of iOs has increased by 11. 5 per cent in the last quarter over the previous quarter. The launch of GoContacts is yet another first from an online travel booking platform. Previously, Goibibo launched various other industry first features such as Photo reviews and rating; Questions and Answers; GoTime Guarantee; Flights+hotels on mobile.

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