'Dial -100' in UP to have modern logo



Lucknow :  To come across as a professional and people-friendly force, UP police has approached National Institute of Design, Ahmedabad to design a logo for it. UP-100, the emergency response centre being set up in Lucknow, will bear a different logo than the remaining 23 units of police. The state government has already paid a fee of Rs 6 lakh to the institute and work on minute details of the logo are being finalised. According to Additional Director General of Traffic Directorate Anil Agarwal, who is supervising the UP-100 project, logo is likely to be ready by the end of this month and will be unveiled before public. A team of designers visited UP-100 building to get a feel of the project and give final touches to the logo design. "UP-100 facility will cater to 21 crore people of the state. Any kind of distress calls whether related to crime, accident, fire or medical emergency will be handled by UP-100. Need was felt for a distinct logo symbolising the true spirit of the ambitious project," said Mr Agarwal. The project would be inaugurated by Chief Minister Akhilesh Yadav on October 2.


All government departments, including UP police, use a logo crafted 100 years back (a pair of fish and bow-arrow) signifying 'unity in diversity' to represent geographical, historical and cultural integrity of Uttar Pradesh. Mr Agarwal said the final logo will be traditional yet contemporary. All the policemen and staff members employed at the UP-100 control centre will bear the same logo on motor vehicles, uniform, documents, stationary, building and other resources attached to the project. 4,800 vehicles which include 3,200 four-wheelers and 1,600 two-wheelers will be deployed across 75 districts of the state under the project. Senior NID faculty member, Vikram Singh Parmar is working on the design along with his team. "We had a discussion on the requirements of the project and are working on the logo for UP police," said Mr Parmar on phone from Ahmedabad.

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