Ather 450 electric scooter launched in Chennai

Ather 450 electric scooter launched in Chennai

Chennai, After a successful run in Bengaluru, Ather Energy launched its Ather 450 electric scooter in Chennai on Tuesday. The company officially commenced accepting pre-orders from consumers in Chennai, which was the second city it was entering after its commercial launch in June 2018. Ather's flagship scooter has seen great traction from owners and reviewers and has changed the market's expectation of two wheelers. The vehicle has received good response and has already sold out till November in Chennai. The company is now opening pre-orders for its second limited batch of deliveries. The on-road price of the Ather 450 is Rs 131,683 and Ather 340 will be priced at Rs 119,091 in Chennai.

The company will be opening Ather Space, the experience center in the city on July 24. The company was increasing the production capacity of its manufacturing facility to ramp up deliveries in Bengaluru and Chennai. The waiting period for the vehicles has come down enabling faster deliveries to customers last month. Talking to reporters, Tarun Mehta, Co-founder and CEO, Ather Energy said 'after the successful launch in Bengaluru, we are excited to enter Chennai, where Ather was born. There is an incredible amount of excitement and awareness of electric vehicles in the city and this was evident in the pre-launch event when we sold out our first batch of deliveries before the official launch in Chennai.' Two out of three consumers pre-ordered a vehicle, some even before taking a test ride. We now believe that Chennai will be a bigger market than Bengaluru for us, he added. 'We have spent the past year scaling up to meet the demand for Bengaluru and have been building more features and improvements on the 450', he said.

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