Chennai: India Yamaha Motor Pvt Ltd developed its new brand campaign 'The Call of the Blue' in order to draw a parallel to its product planning,...
Chennai: India Yamaha Motor Pvt Ltd developed its new brand campaign 'The Call of the Blue' in order to draw a parallel to its product planning, marketing and customer engagement strategies with the brand's global image of 'excitement, stylish and sporty'. 'The Call of the Blue' is aimed to build up the exhilaration of racing as it introduces YZF-R15 Version 3.0 (155 CC) Moto GP Limited Edition and Yamaha FZS-FI (149 CC) with rear disc brake in two new colors on Thursday. This initiative will comprise the entire spectrum of Yamaha's business in India and will be graphically represented with 'Yamaha Racing Blue' color in the background.
The campaign will also offer multiple engagement platforms with an aim to intensely involve every Yamaha owner of India with the brand's core identity, thus propagating the brand's thrill and excitement. The campaign will follow its fundamental publicity through electronic commercials and digital campaigns pan India. It will be based on "Yamaha Racing Blue" colour and will stimulate with an 'anthem' that draws attention with a probe - "When did you hear the Call of the Blue?" The introduction of the all new YZF-R15 Version 3.0 Moto GP Limited Edition in 'Yamaha Racing Blue' colour gets Yamaha Moto GP branding on the fairing, tank and side panels that outlines its R-DNA pedigree.
Retaining the same mechanical features of YZF-R15 Version 3.0, the YZF-R15 Version 3.0 Moto GP limited edition priced at Rs 1,30,000 (Ex Showroom Delhi) will have to be booked online through www.yamahar15v3motogpedition.com. While Blue Core Technology enabled FZS-FI (149 CC) has got two new colours with rear disc – "Mattgreen" and "DarknightT" priced at Rs 87,042 (Ex Showroom Delhi), the delivery of the newly launched Cygnus Ray ZR Street Rally edition has already begun at the Yamaha authorized dealerships, according to official release here.