'Toilet Karenge Search, toilets rakhenge Swachh' campaign launched to make Delhi-NCR ODF

Toilet Karenge Search, toilets rakhenge Swachh campaign launched to make Delhi-NCR ODF

New Delhi: The Urban Development ministry today announced the launch of " Toilet Karenge Search, Toilets Rakhenge Swachh' campaign to encourage people to locate toilets using Google maps and share their ratings and reviews after using them. Addressing mediapersons at the launch of the campaign at a public toilet in Central Delhi, NDMC chairman Naresh Kumar said, "The drive which goes live today has been launched initially in the Delhi-NCR area and aims to give fillip to Modi government's "Swachh Bharat Mission". ''Through this campaign , supported by Reckitt-Benckiser, world's leading consumer health and hygiene company, awareness will be spread about using toilets and people will be dissuaded from defecating or urinating in the open,'' he informed. "But old habits die hard. Therefore, to "attract" people towards toilets, they will be awarded to use them. Every time a unique user or Swachhagrahi uses a particular toilet and leaves a review , he or she will receive a Dettol soap from RB as a token of appreciation to the user , and to motivate him or her to continue to use toilets and provide feedback.The users will be able to locate a nearby public toilet and give a feedback on Google maps on their smart phones , on the physical condition of the toilet they use." He further remarked," The campaign will also help create a databsase of crowd sourced content in the form of citizen feedback. The rating of the toilets , along with the qualitative feedback, will then be shared with the urban local bodies. This will help the ULBs take necessary corrective actions to improve and maintain cleanliness and hygiene of these public toilet facilities. It would also help to forge a strong partnership and collaboration between the government and the public.'' ''It is our endeavour through this campaign that people just don't feel the need to defecate in the open and use toilets only'', stressed Mr Kumar. Sharing insights on this initiative,Director Marketing , RB India, RB , Rohit Jindal said," We believe that Open defecation is a public health hazard , and therefore this campaign would help us enable the citizens of Delhi -NCR take a definite step towards better health and hygiene. A simple act of using a public toilet and providing feedback would help ensure better hygiene for our fellow citizens. It is a our collective effort that will result in Swachh India.'' Speaking of this initiative, Swachh Mission Director (Urban), Praveen Prakash exhorted citizens to take a pledge to participate in this campaign of rating and reviewing the conditions of public toilets in Delhi-NCR. Congratulating RB for the drive, Mr Prakash, said," More organisations need to come forward and align their efforts with Prime Minister Narendra Modi's 'Swachh Bharat Mission" to make India Open Defecation Free.'' He informed that the government was contemplating construction of toilets in areas having more than five lakh population in future. Mr Prakash stated, "Also, people's feedback is very important to know the shortcomings and areas of improvement for which people will be encouraged to make use of Google maps.Surprise gifts are on the cards for toilet users. A white paper will be brought by the ministry from August 15 to 22 on the action taken by the government on the complaints received and how services were improved further.'' ''A first of its kind campaign , it is a step in delivering quality services to the people and make the region clean," the Mission Director noted.

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